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| TERM | DEFINITION | POLSKIE TŁUMACZENIE | CATEGORY |
|---|---|---|---|
| advertiser | a person or business that pays to advertise a product or a service | reklamodawca, agencja reklamowa | PR & Marketing |
| awareness | what marketing seeks to create, i.e. when audiences know something about the content of a film (stars, plot premise etc.) and when it is going to be released | świadomość, wiedza, znajomość | PR & Marketing |
| billboard ad | in the US, a very large board on which advertisements are shown, especially at the side of a road | reklama billboardowa | PR & Marketing |
| buzz | a positive word-of-mouth | pozytywny szum wokół filmu lub innego wydarzenia | PR & Marketing |
| cameo | a small character part in a play or film, played by a distinguished actor or a celebrity | rola epizodyczna gwiazdy | PR & Marketing |
| cross-platform marketing | also multi-channel marketing; a method of promoting a film to appeal to a full range of potential audiences, i.e. an official website for the film, a viral campaign, using teasers and trailers on YouTube with associated hashtags, adverts or interviews with the stars in the print media, press releases, theatrical and TV trailers, actors on talk shows, the use of marchandise | marketing wielokanałowy | PR & Marketing |
| cross-promotion | the use of one product or service to promote another | promocja krzyżowa | PR & Marketing |
| film-goer (UK) | also a moviegoer (US), a person who goes to the cinema, especially when they do it regularly | kinoman, widz kinowy | PR & Marketing |
| found footage | "a film subgenre in which all or a substantial part of the work is presented as if it were discovered film or video recordings" | technika filmowa, w której film stylizowany jest na znalezione amatorskie nagranie | PR & Marketing |
| hold over | to extend the original period of screening, usually due to large audiences or the film winning an award | przedłużenie pierwotnego okresu projekcji filmu w kinie, zazwyczaj z powodu dużego zainteresowania publiczności lub zdobycia przez film nagrody | PR & Marketing |
| junket | a promotional event, held either on the set or at a hotel, where members of the press are invited to meet the talent, doing either round table or one-one interviews | impreza promocyjna podczas której prasa ma możliwość spotkania i przeprowadzenia wywiadów z twórcami | PR & Marketing |
| key art | the central concept or design used in posters and print ads | kluczowa grafika pojawiająca się w reklamach przedstawiających dany materiał (np. film, grę komputerową) | PR & Marketing |
| key set or key stills | a sequentially numbered set of selected film stills which were taken before, during and after a film is made. They are distributed free to magazines for publicity purposes | zestaw wybranych fotosów filmowych wykonanych przed, w trakcie i po nakręceniu filmu. Są one bezpłatnie dystrybuowane np. do czasopism w celach reklamowych | PR & Marketing |
| marketing campaign | a planned series of marketing activities used to promote a given product or event | kampania marketingowa | PR & Marketing |
| marketing power | the ability of a company to encourage people to buy their product or service | zdolność firmy do zachęcenia konsumentów do zakupu ich produktu lub usługi | PR & Marketing |
| merchendising | the process of manufacturing, distributing, licensing, and sale of promotional goods that contain characters or designs from a film | działalność skupiona na wykorzystywaniu znanych produktów w celu poprawy sprzedaży innych | PR & Marketing |
| pimary audience | the main target audience of a film, those who are likely to go and see it on its opening weekend, or eve start queuing up to six months before it is released | proces produkcji, dystrybucji, licencjonowania i sprzedaży towarów promocyjnych zawierających np. wizerunki postaci lub inne motywy z filmu | PR & Marketing |
| playdate or release date | a date of release of a film in a specific market | data premiery filmu na danym rynku | PR & Marketing |
| r-rated | only allowed to be watched by people younger than 17 if they are with an adult. R stands for restricted | dozwolony dla osób poniżej 17. roku życia jedynie pod opieką dorosłego | PR & Marketing |
| secondary audience | the audience who will only go and see a film after they have heard about it and were persuaded (by reviews or friends) that it is worth seeing | druga grupa docelowa | PR & Marketing |
| stills | a still photograph taken from a scene of a film and used for promotional purposes | fotosy | PR & Marketing |
| tagline | the one-liner that appears on poster summing up the story and may appear a long time before the actual release ( 6-8 months) | slogan (krótka, łatwa do zapamiętania fraza reklamowa) | PR & Marketing |
| teaser trailer | a short trailer, it doesnt give away a lot about a film. It is design to arouse curiosity and | wstępna zapowiedź filmu | PR & Marketing |
| tie-in | the activity of marketing a product by connecting it to a film, event, TV show, etc. | reklama powiązana, reklama łączona | PR & Marketing |
| trailer | "a 'sample' of the best points of the film which works to create awareness in audiences, aiming to raise questions that can only be answered by seeing the whole film. It can be anything from 30-180 seconds long" | zwiastun | PR & Marketing |
| unique selling point (USP) of film | a film logline that quickly conveys what will compel the target audience to pay to view a given film or TV show | unikatowa cecha filmu | PR & Marketing |
| visuals | a picture, piece of film, or display used to illustrate or accompany something | materiał ilustracyjny | PR & Marketing |
| word-of-mouth | general public attitude to a movie - what people tell each other about it. This is thought to be the most importnat ingredient for box office successs | przekaz ustny, poczta pantoflowa | PR & Marketing |